About Us
The story of Kutch ji Chhap began in 2016.
A social enterprise built to balance the social and commercial aspects of crafts.
Our Story
Four young people working in the Kutch craft sector decided to launch their own enterprise. Through their experience of working with different crafts, they recognised that development organisations could face limitations in doing business because of organisational mandates, processes and other factors.
They believed that a private enterprise model could create additional opportunities for crafts while balancing social and commercial objectives.
Thus, Kutch ji Chhap was born as a Social Enterprise.
Where We Started
With the weave craft of Kutch.
The craft needed greater marketing support because of its dispersed production structure, limited production capacity of individual weavers and lack of market outreach.
Kutch ji Chhap entered the market with an approach focused on connecting the craft with buyers and creating opportunities for scale. It is one of the few B2B models in Kutch that works directly with artisans and buyers with transparency.
Our Journey
How the enterprise grew.
- 2016
Founded
Kutch ji Chhap was established by four young professionals working in the Kutch craft sector.
- Next
Building Market Connections
The enterprise began reaching out to buyers and taking orders for Kutch woven products.
- Then
Production & Delivery
Production was organised to respond to buyer requirements and support timely deliveries.
- Growing
Building a Buyer Network
A professional approach helped develop a network of small, medium and large buyers and designers.
- Today
Craft & Design Innovation
The focus evolved towards creating unique weaves that encourage designers and buyers to work with Kutch crafts.
Recognition
Winner of the GoGreen #ShareYourStory contest.
Kutch ji Chhap was recognised by Craftmark and GoGreen for leading the way to a greener future.
